If there is one thing Twitter proves is that as long as the 140 characters can trigger our curiosity, we are definitely going to click on that shortened link. It’s no different than the headlines on a newspaper or the subject line on an email — or for that matter, the title of our blog posts, right?
Case and point: regularly I receive emails from LinkedIn notifying me that someone accepted my invitation to connect — and usually those emails get deleted, unopened. But today I received one titled: “See what Jesus has been up to…” Let me tell you, I’m not religious, but I opened that sucker up so quickly I nearly hurt myself. Turns out, I have a new Latino friend named Hey-zoos (Jesus).
The lesson: think amazing (even impossible) headlines when posting.