It’s great that many of our favorite corporate brands (the smart ones, anyway) and more recently the Democratic and Republican parties are reaching out to the burgeoning Latino market. However, I’m here to remind the minds behind these initiatives that if your strategy consists of translating your fancy brochures or your shiny new websites into Spanish, and that includes dubbing of videos — congratulations! you now have a good chance at reaching my mom, my tia, and their “networks.”
Be warned, that approach neglects more than half of our community. You know, the one that went to school in this country and whose kids now attend those same schools – the bicultural Latino. Here’s the snapshot: Continue reading
